You’ve heard of Cloud Brokers…Let’s consider Technology Brokers

- 2:26 pm - March 12th, 2014

Mike Miller, Vice President of Product & Partner Development, NUBiiS

March 12th, 2014 

In 2011 Gartner coined the term Cloud Service Broker:

“A cloud services brokerage (CSB) plays an intermediary role in cloud computing. CSBs make it easier for organizations to consume and maintain cloud services, particularly when they span multiple providers.”

It’s been three years since that term was launched and almost immediately the onset of cloud fatigue crept, en masse, into the IT world and beyond. 

We all agree that it makes sense for a business to consider certain applications and workloads to be moved offsite or into a cloud infrastructure environment, whether it’s for scalability, resiliency, cost, etc. 

Let’s table the concept of cloud and cloud brokers for a second because what a business truly needs is a consultant that gains an understanding of their business drivers and IT environment, uncovers pain points and projects where they can assist, then presents multiple options so a business can make the most intelligent for their organization.  

Now, we’re half-way through this blog already and I still haven’t told you what a Technology Broker is…bad form, I know, so here goes:

In November of 2013 Mark Tonsetic, Managing Director for CEB’s Infrastructure & Application Leadership Council a, laid out 3 fundamental objectives of a Technology Broker:


Objective #1: Evaluate vendors for fit with evolving capability needs.

What Technology Brokers Do Differently:

As more distinct, “pure play” capabilities are introduced into the marketplace, the technology broker should use business capability-aligned roadmaps and service plans to identify gaps in the portfolio that different sourcing providers can address.


Objective #2: Ensure consistent service performance across multiple vendors.

What Technology Brokers Do Differently:

Use patterns and other architectural tools to integrate sourced capabilities seamlessly, without materially impacting usability.


Objective #3: Educate stakeholders to make best-fit sourcing decisions.

What Technology Brokers Do Differently:

Establish coaching guidelines and decision frameworks to help Applications and business partners self-procure external capabilities.

As these three objectives are met, the Technology Broker evolves into a key member of an organization’s team.  No longer just offloading the tedious tasks of vetting and sourcing quotes from vendors but collaborating with clients and enabling them to be more efficient with their adoption, procurement and implementation of technology.  

So…while there is a place for a cloud broker, a Technology Broker has more value and impact to a businesses’ bottom line.